Marketing
Blogs
Getting Started

Helpful Tips for Writing Blogs

1. Write At A 7-8th Grade Level

Source: 1 (opens in a new tab)

2. Separate the Content Into Relevant Subsections (Make Content Skimmable)

  • Separating the content into separate subsections allows the reader to skip / skim the article with greater ease
  • Using bullet points where needed really helps making the content easier to skim
  • The reason for this is that attention spans are getting shorter and shorter, and most people online are used to getting the information they need quickly

Source: 1 (opens in a new tab)

3. Use Images

Source: 1 (opens in a new tab)

4. Keep Paragraphs Short

  • To make the content easier to read: Shorter paragraphs are easier on the eyes and can make the content feel less daunting to read.
  • To keep the reader's attention: Shorter paragraphs can help keep the reader's attention because they allow for more white space on the page, which can make the content feel more approachable.
  • To make the content more scannable: Shorter paragraphs are easier to scan and can help readers quickly find the information they are looking for.

Source: 1 (opens in a new tab) 2 (opens in a new tab)

5. Cite Sources

  • At the bottom of any blog it is helpful to note where the information was retrieved.
  • It adds trustworthiness

Example: 1 (opens in a new tab) Source: 1 (opens in a new tab) 2 (opens in a new tab)

6. Avoid "Salesy" Content

  • A blog's main purpose is to be informative and having a sales pitch reduces the credibility of the content
  • The source below does a really good job of explaining other main points

Source: 1 (opens in a new tab)

7. Be Yourself

  • In the world of AI writing blogs there is something missing that only you have and that is a personality
  • Also, using AI writing tools negatively impacts your SEO, so do not use them

Source: 1 (opens in a new tab) 2 (opens in a new tab)

8. Do Not Spam but Include Relevant Keywords Where They Fit Best

  • Each blog is aiming to rank for a certain keyword, make sure to include the keyword throughout the story.

Sample Blog Websites

The following are a list of blog websites to give one an idea of how a blog utilizes all of the above elements.

  1. Banner Bear (opens in a new tab)
  2. Josh W (opens in a new tab) This blog has an excellent use of images and bullet points
Last updated on January 20, 2023