Helpful Tips for Writing Blogs
1. Write At A 7-8th Grade Level
- online test to see what grade level your writing is (opens in a new tab)
- The reason is that on average adults read at an 8th grade level
Source: 1 (opens in a new tab)
2. Separate the Content Into Relevant Subsections (Make Content Skimmable)
- Separating the content into separate subsections allows the reader to skip / skim the article with greater ease
- Using bullet points where needed really helps making the content easier to skim
- The reason for this is that attention spans are getting shorter and shorter, and most people online are used to getting the information they need quickly
Source: 1 (opens in a new tab)
3. Use Images
- A picture is worth a thousand words and so relevant images within the blog will not only increase its skimmability but also its relevance to the topic
- Can find open source images at Unsplash (opens in a new tab), Pixabay (opens in a new tab), or Pexels (opens in a new tab)
Source: 1 (opens in a new tab)
4. Keep Paragraphs Short
- To make the content easier to read: Shorter paragraphs are easier on the eyes and can make the content feel less daunting to read.
- To keep the reader's attention: Shorter paragraphs can help keep the reader's attention because they allow for more white space on the page, which can make the content feel more approachable.
- To make the content more scannable: Shorter paragraphs are easier to scan and can help readers quickly find the information they are looking for.
Source: 1 (opens in a new tab) 2 (opens in a new tab)
5. Cite Sources
- At the bottom of any blog it is helpful to note where the information was retrieved.
- It adds trustworthiness
Example: 1 (opens in a new tab) Source: 1 (opens in a new tab) 2 (opens in a new tab)
6. Avoid "Salesy" Content
- A blog's main purpose is to be informative and having a sales pitch reduces the credibility of the content
- The source below does a really good job of explaining other main points
Source: 1 (opens in a new tab)
7. Be Yourself
- In the world of AI writing blogs there is something missing that only you have and that is a personality
- Also, using AI writing tools negatively impacts your SEO, so do not use them
Source: 1 (opens in a new tab) 2 (opens in a new tab)
8. Do Not Spam but Include Relevant Keywords Where They Fit Best
- Each blog is aiming to rank for a certain keyword, make sure to include the keyword throughout the story.
Sample Blog Websites
The following are a list of blog websites to give one an idea of how a blog utilizes all of the above elements.
- Banner Bear (opens in a new tab)
- Josh W (opens in a new tab) This blog has an excellent use of images and bullet points
Last updated on January 20, 2023