Intro
Hi good morning! I will link the updated homepage with updated copy so you can let me know what you think. Please look at it both on mobile and desktop.
https://dragonfly-frontend.vercel.app/ (opens in a new tab)
Article
An article explaining how the new elements on the homepage help conversions. https://www.bigcommerce.com/blog/social-proof-examples/#principlesofsocialproof (opens in a new tab)
Recordings and heat maps
As the user recordings and heat maps help to show is that there is not enough information for the customer to proceed to the purchasing stage.
Fix
I aimed to fix this issue by including social proof and changing the copy throughout the homepage as well as creating the 4 landing pages that will include all the information needed for every member of our target audience.
Working on
Right now I am working on the following:
- Landing pages copy
- product pages copy
- our story copy
- build landing pages
- product page
- our story
- reviews
- ingredients
- take new site live
- take funnels live
Goal
All with the ultimate goal of increasing our conversion rate.
If you would like to learn more about conversion rate then the following article is a good read.
https://www.ringcentral.com/gb/en/blog/definitions/conversion-rate/ (opens in a new tab)
Video Script
The video that Earnest will narrate and that will go on the homepage, right above “Hear from our founder Dr. Earnest Mawusi”.
Video should be filmed horizontally
Things I need
Also, if possible, I need:
- 4 images of clients holding the balm. I would like to use these where the four images near the footer are now.
- The video of Earnest
- the answers to the FAQ's
- An image of the foot spray with a transparent background