Table of Contents

1. Translate content to asian languages and spanish
2. Google ads / Facebook Ads targeting people who search tiger balm and offering them an alternative
3. Short video on how Dragonfly works and why it differs from the competition
4. A clinical study showing the positive effects of dragonfly
5. Ingredients Page
6. Beef up Product Page
7. Backlinks from clinics / physical therapists / medicine related
8. Website Design, Trustability in the form of reviews, videos, clinical study, will be the main edge against competitors
9. Send out small samples in exchange of email
   1. Include coupon
   2. Goal is for word of mouth to spread

Beef Up Product Page

• If we look at the competitor analysis we can see that the product page and the homepage are the main content
• On this page we can include the short video explaining the product and the clinical study

Translate content to asian languages and spanish

• Target audience fits asian and hispanic demographics, translating content will allow for the ability to rank for those who only search in their native language
• Languages to target first would be Chinese and Spanish

Google ads / Facebook Ads targeting people who search tiger balm and offering them an alternative

• Landing page 1
  • Landing page explaining the benefits of dragonfly balm
• Landing Page 2
  • Landing page comparing the similarities and differences between tiger balm and dragonfly balm
• Landing Page 3
  • Similar to landing page 1 but with a discount offer

Short video on how Dragonfly works and why it differs from the competition

• The video will explain the main advantages of tiger balm and how it’s different then the competition.
• Because it’s a short video it will be easier to reuse, it can be used on the homepage, emails, landing pages, ads.

A clinical study showing the positive effects of dragonfly

• The main goal of the clinical study will be to increase confidence in the product

Ingredients Page

• The ingredients page is one of the main ranking pages on competitor sites.

Backlinks from clinics / physical therapists / medicine related

• The backlinks will help increase the domain authority in order to rank for keywords
• Further can include badges on the homepage in the lines of “trusted by physicians”, “trusted by physical therapists”

Send out small samples in exchange of email

• The main goal will be to collect emails and phone numbers as well as social media followers.
• The second main goal will be to spread word of mouth.
• On the request sample process can include, “what is your ethnicity?” question in order to see what audience to increase efforts in.
• On the request sample process can include a note to recommend the balm if they’re static about its benefits. Something in the lines of, “...all that we ask is for you to spread the word of dragonfly balm’s benefits”
• The delivered package can include a “10% off coupon until …” in order to incentivize conversion

Website Design, Trustability in the form of reviews, videos, clinical study, will be the main edge against competitors

• The design of the website and the content to increase trust will be crucial in having an edge over tiger balm’s outdated website.
• A site that does a good job in doing this is https://www.gantri.com/ (opens in a new tab)

Rank for Tiger Balm Deleted Content

Tiger Balm deleted a lot of content and a lot of this content has good search volume and low keyword difficulty. Definitely aim to write content for these lost keywords.