Audit Date 12/10/2022

Introduction

The Tiger Balm website is an e-commerce platform that sells a variety of health and wellness products, including topical ointments, supplements, and other remedies for pain relief, stress reduction, and overall wellness. The website is designed to allow users to browse and purchase these products online.

Next, I will evaluate the website based on several key UX factors, including usability, accessibility, visual design, content, and performance.

Usability

Overall, the Tiger Balm website appears to be easy to use and navigate. The main menu is clearly displayed at the top of the page, with categories for different product types and a search bar for users to easily find specific products. The product pages are well organized, with clear descriptions and high-quality product images. The checkout process is straightforward, with clear instructions and a progress indicator to guide users through each step.

However, there are a few areas where the website could be improved in terms of usability. One issue is the lack of a clear call to action on the homepage. While there is a banner promoting a sale, there is no prominent button or link inviting users to browse or shop for products. This could make it more difficult for users to know where to start when they first arrive on the website.

Another issue is the lack of filtering options on the product pages. While users can sort products by price or popularity, there is no way to filter by specific criteria such as product type or ingredients. This could make it difficult for users to find the exact product they are looking for, especially if they are looking for a specific type of product or want to avoid certain ingredients.

Accessibility

In terms of accessibility, the Tiger Balm website appears to have some issues. One issue is the lack of alternative text for images. This makes it difficult for users with visual impairments to understand the content of the website, as screen reader software is unable to provide a description of the images.

Another issue is the lack of keyboard accessibility. While users can use a keyboard to navigate the website, there are some elements that cannot be accessed using a keyboard, such as the drop-down menus in the main menu. This can make it difficult for users with motor impairments to use the website.

Visual Design

The visual design of the Tiger Balm website is attractive and professional. The website uses a consistent color scheme and font, which helps to create a cohesive look and feel. The product images are high quality and clearly showcase the products.

However, there are a few areas where the visual design could be improved. One issue is the use of large blocks of text on some pages. This can make the content feel overwhelming and may make it difficult for users to quickly scan and understand the information. Another issue is the use of small font sizes on some pages, which can make it difficult for users with visual impairments to read the content.

Content

The content on the Tiger Balm website is clear and informative. The product descriptions provide detailed information about the products, including ingredients and usage instructions. The website also includes a section with articles and resources related to health and wellness.

However, there are a few areas where the content could be improved. One issue is the lack of content on some pages. For example, the "About Us" page only contains a brief overview of the company and does not provide much information about the company's history or values. Another issue is the lack of reviews or ratings on the product pages.